Developing Arabic digital content Mawdoo3 style

The Arabic language is considered weak relative to the number of Arab Internet users. A recent study shows that the most visited websites in the Arabic countries are non-Arabic and mostly consisting of entertainment content only. It is also worth noting that the proportion of the Arabic content does not exceed 3%, while the proportion of Arab internet users is 14.2%, equivalent to 41 million people out of 300 million Arabic speakers, which is a small percentage when compared to the rate of digital content of other languages​​.

After Mohammad Jaber realized this critical issue that the Arabic nation faces, he dedicated himself to enrich the Arabic content the right way. He saw the need of having a credible creative online platform that enhances the quality and quantity of Arabic content, so after finishing his fifth year of medicine in the Hashemite university of Jordan, he started Mawdoo3

In early 2011 Mawdoo3 won first place in the Queen Rania National Entrepreneurship contest for developing a Web site based on the innovative algorithm that studies Arabic content on the search engines. Mohammad spotted a need in the industry of an Arabic content project and simply “filled the need”. 

Mawdoo3a went from a “simple little idea” into what is now one of the early Arabic successful online encyclopedias in the world. The team worked on resolving issues related to the management of online Arabic content, based on the most recent SEO trends and content management also exploring innovative mechanisms. In a short period the team succeeded in attracting more than 1.2 million unique visitors a month through a strategy designed to direct Arab Internet users to write threads that hold the most looked up titles in global search engines, hoping to enrich digital Arabic content on the Internet by bridging the gap between the number of Arabic speakers and the provided content online.

Mawdoo3 was built based on innovative practices and branding theories in order to sustain a user-friendly nature that provides users with more efficient access to the site and its sections. This is a big step towards promoting Arabic content and educational productive websites owned and developed by “Arabs” hoping to encourage others to create alternative Arabic platforms as strong as the western websites in development, ease of access, value, and credibility of the content.


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