Honorable Mention at GIST Tech-I Competition is “Amazon Meets Facebook”
As more and more people begin shopping online, online stores must become more sophisticated, and cater to not only our needs, but our wants. What do we like? What do we love? Abedul-Azez Kasaji, a Jordanian entrepreneur, is CEO of Mallna.com, a social shopping tool. His project received an Honorable Mention and a $2,000 CRDF Global grant at the GIST Tech-I 2012 competition.
“Mallna is like walking through a mall with your friends,” he explains. Users get updates on their homepage from their favorite brands, see friend’s profiles for gift ideas, and add favorite products from any link on the internet. Mallna updates users when favorite items go on sale or special promotions are available.
A recent study found only 43% of internet users in the MENA region have shopped online. Kasaji is working to change that. “It’s Amazon meets Facebook,” he says in an interview with Wamda, describing his product as a “social commerce discovery platform.” Kasaji is looking to go global, but wants to first focus on the Arab market, growing a user base, connecting more tightly with Facebook, and making deals with online retailers. He hopes to soon have an “Add to Mallna” button for online stores, similar to Pinterest’s “pin it” button for Chrome.
Kasaji has added a very prominent feedback option on his website, encouraging all Mallna users to help him improve the new service.





